No Fish! Fish is NOT a species appropriate diet for cats or dogs: In cats = proven to cause urinary inflammatory disease

Fish has been proven to cause urinary inflammatory disease in cats and can be deadly (particularly in male cats), by inflaming and blocking the urethra.  Pack10 does not use fish by-product in any K-9 or Feline meals/treats.

In nature, neither Mountain Lions, Wolves, or Coyotes fish!  There have been isolated observations of Wolves foraging in shallow streams for wallowing fish, but generally, fish is not a species appropriate protein in K-9 or feline diets.

Note that in commercial pet food, the fish protein content is generally made up of by-product waste, and must be rendered and chemically treated to eliminate hazardous bacteria & smell.  i.e. “fish meal” ingredient component.

**Q (Image) is our $5,000 cat.  After feeding fish for a 12 day period, he developed an emergency urinary blockage.  Proof that Fish can kill cats!  Q is alive today, and has NOT had any fish since his blockage.  Many vets will recommend surgery to enlarge the urethra, which would have put us at $8,000 – but we have simply restricted fish from his diet and he has not experienced any urinary issues since.  It is shocking how few veterinarians know anything about the cause of this inflammatory response in cats.

Mountain Lion = Your Cat = Obligate Carnivore

Mountain Lion = Your Cat = Obligate Carnivore. Obligate carnivores require 70% of their diet in moisture. Nutritionally, a cat benefits from the nutrients found in meat protein, but not much else. If your litter box is full of waste – that’s the #1 sign your cat is not able to utilize the ingredients in the food it is eating. A cat on a species appropriate, meat protein diet will utilize almost all of the nutrients, and very little will be discarded in the litter box. Pack10 makes all protein M.I.C.E. meals for cats, called Meat-Ingredient-Cat-Essentials. 


Regarding how much to feed:  Every animal is different!  Start with what you normally feed (our CAT meals come in 2 oz servings; and that is typically one meal),  Your cat will tell you if he/she is hungry/wants more if you are not free-feeding.  The very BEST way to tell how much to feed is by looking at the animal  (see Chart for Dogs & Chart for Cats) – There is no one standard serving size from one animal to the next (Just like with people – imagine that)!  Hence the reason there is an obesity epidemic among animals whose owners follow the feeding guidelines outlined by commercial pet food companies.  The animals size, activity level, age, metabolism, and type of food all need to be considered.  The reason commercial pet food companies provide that guideline is likely because that is how much an animal needs to eat (of their food) just to get minimum nutrition.   (most commercial pet food is very little food and  a ton of synthetic vitamins & minerals in order to accommodate the “Complete & Balanced” claim).   *** Remember dogs and cats are carnivores.  If they are eating a regular source of fresh meats & fat, they are getting far better nutrition than any dry food ‘meat’ product that is engineered to sit on a shelf for 20 years or more.




Know the conversion! Dry vs. Wet!

The conversion of protein, fat & carb content on dry dog food is very different than that same measurement on wet:
Our labeling for WET – *See equivalent conversion, next section if you want to compare our food to dry content:
Protein 8.1
Moisture 78.1
Fat 5
Fiber 1.1
When Converting our product to dry, our labeling content would look like this:
Protein 36.99%
Moisture 4.5%
Fat 22.83%
Fiber 5.02%

The bad news about supplementing your pets diet – Cats

“It is possible to have “too much of a good thing” when it comes to vitamins and minerals; the use of supplements not only is unnecessary but also can be potentially dangerous to your pet’s health. A key point to remember is that cats are neither small dogs nor people. Because of cats’ unique metabolism, what might be good for you might be detrimental to your cat. A high-quality cat food assures an adequate supply of vitamins and minerals in your cat’s diet; supplements should never be added without a veterinarian’s approval.”

?? How many supplements are in your cat’s food??  Check the label.  Synthetic supplements are usually present when the actual food ingredients are lacking in natural nutrition, mostly because they’ve been processed out in the heat, pressure & or drying process.


Cornell University, College of Veterinary Medicine:

The Ingredients in our Products

Our ingredients are as close to nature as possible:

K-9 Meals

Meats – USDA Certified or USDA Certified American Grass Fed or USDA Certified Organic

Carbohydrates – Non-GMO Wild Blend 5 wild grains, and brown, and organic brown rice contains = fiber, magnesium, calcium, potassium, vitamin B3 (niacin). Rice contains more than 15 vitamins and minerals, has a low glycemic load (low sugar content) and is gluten-free.

Vegetables – Always fresh & raw.  Almost always organic.  Finely cut for higher absorption.

Organic Carrots – in the same way that carrots benefit humans with antioxidant compounds, they also benefit your dog!  Carrots are one of the richest sources of the pro-vitamin A carotenes. The antioxidant compounds may help to prevent heart disease, cancer in dogs, and help protect good vision. Carrots for dogs are an excellent source of vitamins C and K, potassium and dietary fiber.

Organic Green beans  – are rich in vitamin K, riboflavin, copper, omega-3 fatty acids and niacin. Green beans for dogs are also a good source for dietary fiber, phosphorous and protein.

Organic Sweet potatoes –  known for their antioxidant capabilities, and are an excellent source of vitamin A, C and manganese.  Sweet potatoes for dogs are also high in beta-caratine and a good source of copper, dietary fiber, Vitamin B6, potassium and iron.

Green Peas – contain  the vitamins C and K, manganese, dietary fiber, folate, and thiamin. Peas for dogs are another good source of vitamin A, phosphorous, vitamin B6, protein, niacin, magnesium, riboflavin, copper, iron, zinc and potassium

Organic Spinach, Organic Kale, Organic Chard – good source of Niacin and Zinc, and a very good source of Dietary Fiber, Protein, Vitamin A, Vitamin C, Vitamin E (Alpha Tocopherol), Vitamin K, Thiamin, Riboflavin, Vitamin B6, Folate, Calcium, Iron, Magnesium, Phosphorus, Potassium, Copper and Manganese.

Oils – Olive oil and Safflower oil, (derived from sheep wool), Safflower oil contains essential omega-6 fatty acids which, via prostaglandins, strengthen cell membranes and regulate every function in the body at the molecular level.

FATS*** – Hugely important in a K-9’s diet.  Unlike humans, dogs need a regular, fresh source of healthy animal fat.  Fats supply a dog with energy and act as a carbohydrate.

Organic Egg Shell – A natural and beneficial source of calcium.

Vitamin D3 – assists in the absorbtion of nutrients and calcium.

Meeting AAFCO standards

Meeting AAFCO standards (the Association of American Feed Control Officials) – the bureaucratic agency that was intended to provide guidelines (not governance) for livestock and now offers suggestions (guidelines) on how to feed dogs & cats.   Unfortunately, many pet foods that meet AAFCO standards cannot be tolerated by our pets due to the heavy use of grains, chemicals, meat by-products (not fit for human consumption… dirty meat by-products), colorants, flavorings, chemical additives, hormones, antibiotics, preservatives & synthetic vitamins or minerals.

The AAFCO does NOT recognize the difference between quality, whole ingredient, chemical free  nutrition (Pack10)  vs. poor quality non-meat protein synthetic nutrition.


Top 10 Myths and Misconceptions about Dog & Cat Food

Whether it’s weeding through the “prescription” diets offered or just understanding the difference

between raw food and dry food, separating the fact from the fiction will go a long way in letting

your pet enjoy a happy, healthy life.  Here are the top 10 food myths that we hear

and the truth behind them.


MYTH #1. The best foods are those by veterinarians

While large brands sold in veterinarian’s offices may be marketed as premium, top of the line foods, one

look at the ingredients tells a different story. These formulas, made by large conglomerate food

manufacturers, derive far more protein from grains or grain by-product sources such as corn gluten meal,

brewer’s rice, and wheat, than from healthy meat sources. These brands, and so many like them found

in grocery stores, also contain poultry by-product, which consists of the leftovers unfit for human

consumption, like feet, beaks, undeveloped eggs, and intestines; everything BUT clean meat. It’s a

cheap, low quality source of protein that is far less digestible than clean chicken meal. These ingredients

are a tell-tale sign of poor quality food and are no different than discount brands at the grocery store.

Although the formulas may contain a few specialized ingredients to position them as a special diet for

health conditions such as joint support, urinary tract health, etc., a better way to treat these conditions

is with a truly healthy food and one or more daily supplements. When looking for the best food, meat

and a named meat, like chicken or lamb, should be listed before any grains. The word “meal” appearing

after the meat, also indicates these proteins have been cooked at high temperatures for long periods.

Look for meat ingredients that that are not followed by the word “meal.”  Our dogs and cats are designed

by nature to eat protein from meat sources, not grains. The high grain content of many pet foods is a

primary contributor to the growing obesity and allergy problems in pets (this does not mean that all grains

are bad for dogs and cats; see myth #7). For more information on selecting a truly premium food for

your companion, see our articles, “Quick Guide to Natural Pet Foods,”

and “What You Need to Know About Your Pet’s Food.”


MYTH #2. Dry food cleans your dog’s and cat’s teeth

This one is very common, even among some veterinarians, but it is most definitely not true. Dogs and cats

have very pointed teeth; even their molars are sharp edged, not flat. These teeth are designed to bite,

tear, and chew raw meat, so when a dog or cat eats kibble, they either swallow it whole or shatter it.

Kibble does not scrape down onto the lower parts of the teeth or near the gums, which is where

dental problems start. In fact, kibble can contribute to dental problems when the shattered bits lodge

between the teeth, promoting bacterial growth. Just like with your diet, carbohydrate food debris breaks

down into sugar, which dental bacteria feeds upon.  Sugary carbohydrates in food leave bacteria in the

mouth creating plaque and calculus. “Dental care for dogs and cats is vitally important because poor dental health

can lead to chronic disease conditions.”

However, kibble isn’t going to help. Healthy teeth start with a natural diet, healthy chews, and

regular brushing. Please see our article, “Dental Healthcare for Your Companion,” for detailed

information on caring for your four-legged friend’s teeth.


MYTH #3. Pets need life stage appropriate diets, like puppy, kitten,

and senior formulas

Life stage diets were created as a marketing tool: the more formulas manufacturers develop the more

shelf space they command. While it is true that puppies and kittens need more food for their size than

adults, they don’t need a specially formulated puppy or kitten diet. A high-quality, varied diet is the best

option for your young pets. For puppies this can include dry foodcanned, , dehydrated, and raw food.

For kittens, kibble is not recommended to be a large portion of the diet as it can contribute to

dehydration, urinary tract issues and less than optimal health over time. Cats are obligate carnivores,

meaning they eat mostly meat and very little carbohydrates. High meat, are a good option if you’re

supplementing with kibble. #Feeding younger animals more frequent meals, like 3 times per day, is

helpful while they are in their biggest growth phase. After three or four months of age, two meals per

day is sufficient for most animals. Puppies and kittens should be kept slim, just like adult animals; keep

an eye on your little companion’s waistline and don’t let them get round. #Senior animals tend to slow

down as they age, so while their calorie requirements may shrink, their need for the healthiest food you

can provide is never greater. As animals age, they require excellent nutrition to keep their immune

system as strong as possible and their joints in good working order. Continuing to feed a high quality,

varied diet is the best thing you can do, just feed a little less of it; older dogs and cats are the most

susceptible to the many health issues hat obesity an contribute to, including diabetes, arthritis, and urinary

tract problems.


MYTH #4. Table scraps and other “people foods” are bad for your dog and cat

Most holistically trained veterinarians encourage the practice of feeding “people food” to our pets.

Healthy leftovers are an excellent supplement to your companion’s regular fare. “There are only two

rules with people food for pets: 1) It must be healthy for them: meat, steamed and finely chopped

veggies & fruits, baked sweet potato, rice, oatmeal; no junk food; and 2) If you give them some of what you are eating, remember to feed less of their own food so that they don’t put on extra pounds.” It’s important to note that not all healthy foods for us are healthy for our pets: onions, grapes and raisins can all be toxic to dogs and cats. If you’re not positive it’s safe, don’t feed it.


MYTH #5. Your dog and cat should only eat food labeled as “complete and balanced.”

Pet food companies have a pretty big interest in perpetuating this myth. Is every meal you eat complete

and balanced? Even the most health-conscious among us don’t worry about meeting the proper balance

of nutrients at every meal. We know that over the course of the day or week our diet will be fairly

complete, so we don’t have to worry about eating exactly what the food pyramid recommends on a daily

basis. Many of us take vitamins and supplements to fill in any gaps because even eating a very healthy

diet of whole foods may not provide all the vitamins and minerals our body needs to stay healthy. Variety

is the key to a healthy diet for dogs and cats as well. Adding canned, raw or cooked meats, people food,

fresh vegetables or other non-formulated foods to your companion’s meals will boost the overall nutrition

of the diet as long as it is not overdone. Providing a daily multi-vitamin adds extra insurance. One

caveat here: meat is higher in phosphorus and lower in calcium, so when adding more than 15 – 20%

extra meat to your companion’s diet on a regular basis, keep the calcium and phosphorus ratio balanced

over time by including  raw bones or adding a calcium supplement.  ***Pack10 Natural & Organic Pet

foods uses natural egg shell calcium in their meals & treats.










MYTH #6. Feeding raw food is dangerous due to the risk of Salmonella and E. Coli

The digestive tracts of dogs and cats are very different than those of humans. The human digestive tract

is approximately 25 to 28 feet long with a stomach acidity between 1.5 and 2.5, whereas dogs and cats

have a much shorter digestive system at an average of 10 to 13 feet for dogs (shorter for cats) with an

acidity of less than 1.  This means that raw food moves through your pet’s system in less than half the

time it would through a human’s system, and the high acidity kills most bacteria. Even if the food was

contaminated, it is likely that the microbes would not enter the animal’s bloodstream. Commercially

prepared raw food manufacturers take measures to control against the presence of unwanted organisms

such as salmonella and e. coli, so if you’re concerned about contamination, frozen raw diets are a good

option. If you eat meat, then you are aware of the precautions to take when handling raw meat. The

same precautions apply to raw pet food: wash bowls, utensils and your hands after feeding and handling

the meat. Keep the meat frozen until two to four days before feeding, and thaw in the refrigerator.

Don’t leave the food down for your pet for more than 30-40 minutes, and throw any leftovers away after

this time. If you use common sense, feeding raw food is no more difficult or dangerous than any other pet

food, and the health benefits are unparalleled.  For more information see “All About Raw Food” in

our article archives.


MYTH #7. High protein diets are hard on your pet’s kidneys, especially

as they age.  This myth is a result of the poor quality food manufacturers. The truth is that

high plant protein diets are hard on your pet’s organs; high animal protein diets aren’t only

healthy for your aging pets, but essential. Poor quality, mass produced pet foods are packed with

protein from soy and corn. Unfortunately, your dog and cat are unable to properly digest and

assimilate these sources of protein. It lets the food manufacturer boost the protein content of

the food without actually offering your pet any substantial protein they can use. High plant protein

diets can put added strain on your pets because their bodies aren’t designed to process those

ingredients. As they try to assimilate protein from these sources, their organs need to start

working overtime.



“Animal protein is hugely important to our pets throughout their entire lives. High quality protein from actual

meat sources contains important amino acids that your pets need to thrive.”

When choosing a healthy, high protein diet for your pet, avoid any bags that feature corn or soy

as a  prominent ingredient (or better yet, avoid them all together). You want named meat meals

(like chicken, lamb, beef) or quality meat as the primary protein source. This is a sure-proof way

to make sure your pets are eating the diet nature intended.


MYTH #8. Ash Content is an important guideline in choosing your cat’s food

Concern about ash content in pet foods came about as veterinarians and cat guardians were looking for

The cause of Feline Lower Urinary Tract Disease (FLUTD – formerly known as FUS). In the 70’’s & 80’s,

veterinarians thought ash was a factor in causing crystals in urine. There are, however, a variety of

causes and ash is no longer considered a factor in causing FLUTD. The main problem was the formulation

of commercial pet foods: most pet foods were creating a more alkaline urine (higher pH) which leads to

an increase in struvite crystals. Most dry kibble diets are formulated with a high vegetable and grain

content which creates a more alkaline urine. An all meat diet such as a cat would eat in nature creates

a more acidic  urine. A high protein diet is the best way to maintain a low urinary pH naturally. Cats

eating canned diets have fewer problems with FLUTD than those eating primarily dry kibble diets.

This is due both to the higher meat content of canned diets as well as the higher moisture content;

increased hydration also prevents crystal formation. A frozen raw food diet is ideal for maintaining a

lower urinary pH and providing proper hydration. Focusing on low-ash foods will not solve FLUTD problems,

but a healthier diet and proper hydration will. A more effective means of preventing FLUTD than stressing

about the amount of ash in your companion’s food is focusing on stress reduction for your pet and you.

Stress is an often overlooked contributing factor to FLUTD, along with lack of exercise. When our

companions are stressed, their immune system are compromised. Furthermore, when you are stressed,

your companion is far more likely to be stressed. Flower Essences are an excellent stress reduction

and emotional support tool; cats are especially responsive to flower essences and can benefit greatly

from their use. There are flower essences designed for every emotional state, so look through the

large selection and choose the one or two remedies that best match your companion’s issues.

Dosing is as simple as adding a few drops to the water or massaging them onto your pet’s ears or

paws. If you would like to learn more about handling your cat’s FLUTD,

please read our other articles: “Feline Lower Urinary Tract Disease,” “Ash, Magnesium and FLUTD,”

Flower Essences and How They Work,” and “Treating Mild Anxiety.


MYTH #9. Changing formulas or brands of pet foods is hard on your

dog’s or cat’s digestion

A healthy dog or cat can eat a different food at each meal without issue as long as they are high-quality

foods. Holistically minded guardians and veterinarians know that variety is important for several reasons,

the most important being to avoid the development of sensitivities to any particular food or protein type.

When the same food is fed for many months or years at a time, animals can develop allergies or

sensitivities to specific ingredients  in the food. Plus, many holistic veterinarians believe that feeding

the same food for many years is a contributing factor to inflammatory bowel disease. Variety provides a

wider range of nutrition for your companion as well. Even  though a food may be formulated to meet

AAFCO standards, that does not mean it meets the standards of every dog or cat. As a matter of fact,

many foods that meet AAFCO standards cannot be tolerated by our pets due to the heavy use of grains

and grain by-products. A diverse diet will meet the nutritional needs of your companion over time, and,

besides that, would you want to eat the same meal every day? Remember, every meal doesn’t need

to be perfectly balanced as long as the diet is balanced over the course of a week.

Digestive enzymes (probiotics) are hugely important and will help your companion transition from one

type of food to another with ease. They help animals maintain a healthy digestive tract and get the most

nutrition from their food. Essential fatty acids, especially from fish oil, provide the omega 3 fatty acids

missing from most processed pet foods that nourish the skin, coat and digestive tract. Probiotics are

important for animals on medication or those experiencing digestive upsets.

10. It’s fine for dogs and cats to eat each other’s food

While there are a few canned formulas available that meet the needs of both species, most foods are

designed specifically, for cats or dogs. Cats require a higher percentage of protein and fat than most

dogs and they have specific requirements for additional taurine. Dogs that eat too much cat food are

at risk of weight gain and even pancreatitis. Cats that eat dog food are at risk of weight gain when the

food is high in carbohydrates, as well as more likely to develop deficiencies in important amino acids like


Brownie – looking for more Pack10 Chemical – Free, all protein nutrition for obligate carnivores

brownie looking for Pack10 food

Cats, unlike dogs, have never evolved to be able to benefit from fruit, vegetable, or carbohydrate nutrition. They can only process, benefit and digest protein, hence, “obligate carnivore.”  Everything else is difficult for cats to process, and is usually found in the litter box, or worse, causes medical problems.

Essential vitamins and minerals for dogs/cats

When making/preparing/selling home made, natural, organic meals and treats for pets, the biggest concerns pet owners and veterinarians have are “are the foods complete, and are they providing essential nutrient content?”

At Pack10 Natural, we pay lot of attention to what goes into our meals & snacks.   Because dogs and cats are carnivorous, we pay attention to the carbohydrates and vegetables they are able to digest that offer the best alternative sources of nutrition that isn’t coming from a meat product.  For example, we use the following raw, fresh, vegetables because they offer these wonderful nutrients: Sweet Potatoes; an incredible source of vitamin A;  substantial quantities of Vitamin C, Calcium, Iron, folate, magnesium, potassium, phosphorous, & protein. Organic Spinach, kale & carrots –  0ffer the same nutritional vitamins & minerals as sweet potatoes, but also have a significant source of vitamin K, plus manganese, copper, fiber & protein. We also use fresh peas and green beans which contain good serving size amounts of natural vitamins A,C,K, Calcium,  folate, choline, potassium, iron, magnesium, potassium, sodium. Eggs –  We continue to be strong believers in eggs for dogs & cats. Eggs contain protein, calcium, vitamin D, fat and the essential amino acid Taurine.

In our next blog, we’ll talk about what goes into Pack10 snacks.  They’re not just “Treats.”  They’re more like the equivalent of a human nutrition bar or PowerBar®! For more detailed information regarding nutritional vitamin, mineral, calorie, protein, fiber glycemic load information – this is a fabulous website: