The Pack’s Efforts on Sustainability and Social Responsibility

Achieving sustainability goals at Pack10. Did you know that 77% of the protein we source comes from farmers who have a paramount interest in chemical free, grass fed, socially responsible husbandry and agriculture? After all, when it comes down to what we do to feed our pets, we are sacrificing the life of one animal to feed another. Being socially and morally responsible for the lives of all creatures is first and foremost in our recipe book! Every ingredient that comprises our recipes is all, or almost all of these: is always a whole ingredient, is organic, is non-GMO, and is always USDA certified quality. Our products are gently cooked, and never treated with chemicals.
We also have an ongoing quest for packaging sustainability. We use paper products when packing out our shipments (no Styrofoam). Our cat food meals are packaged in compostable (made from corn) 2 oz. containers. We are still being challenged by our K-9 packaging, but continue to look for better alternatives to leak proof, frustration free packaging. We are committed to responsible, low or no footprint, positive social and environmental impact.

American Grassfed Certified Lamb, Pork, Beef!

At Pack10 it is important for us to use local, sustainable, ethically raised and treated animal protein.

The American Grassfed Association defines grassfed products from ruminants, including cattle, bison, goats and sheep, as those food products from animals that have eaten nothing but their mother’s milk and fresh grass or grass-type hay from birth to harvest – all their lives.  They are also raised with no confinement and no antibiotics or hormones, and must be born and raised in the USA

.american grassfed

Longmont – TheBuckner family has set the standard for truly free range 100% grass-fed beef that is extraordinarily lean and flavorful but more than that they raise all of their animals so thoughtfully that they have achieved AWA Certification, which is the most rigorous humane certification out there.


Comparing Pack10’s Protein, Fat & Fiber content.

The trickery in Pet Food Labeling… Dry vs. Moist Food Nutrition Information:
Protein, Fat, Fiber, etc. typically appear to be greater in dry pet foods vs. that of moist pet food. In reality – it’s the other way around. Moist food converted to dry typically yields a higher protein, fat, fiber, etc. content than dry. Using a calculation to eliminate the water, here’s how our Moist food converts:
Pack10’s K-9 Organic Ground Beef Recipe contains (required labeling for moist food):
Protein 8.1
Moisture 78.1
Fat 5
Fiber 1.1
If we Converted our product to dry, our labeling content would look like this:
Protein 36.99%
Moisture 4.5%
Fat 22.83%
Fiber 5.02%
So, if you’re comparing Dry to Wet, especially protein – you need to convert to a common denominator by removing the moisture content.
Two VERY IMPORTANT elements to keep in mind when considering Protein and Fat.
1.  The QUALITY of the protein used and how it’s processed (in our case to retain it’s nutrition).  Cats and dogs, being the carnivores that they are, require good quality protein & fat to be healthy.  There is no substitute.  Plant based proteins do not provide the same benefit, and cannot be a substitute.
2. Our K-9 Meals Protein to Fat Ratio varies and there is a reason for that.  Some dogs are sensitive to higher fat content.  Eg. Our K-9 Turkey meals are super lean, as are our K-9 Elk Meals.  Dogs who are susceptible to pancreatitis look for those types of meals for their dogs and we have customers who have success with the low fat content of these meals.
Furthermore – Pack10 designs recipes that more closely resemble their ancestral diet.

Picky eater or won’t eat? There’s a reason your dog knows more than you do!

A dog’s sense of smell is said to be a thousand times more sensitive than that of humans. In fact, a dog has more than 220 million olfactory receptors in its nose, while humans have only 5 million. Because of this keen sense of smell, dogs are able to locate everything from forensic cadaver material to disaster survivors. Taking facts into account – when your dog stops eating, or doesn’t like the food you’ve presented at meal time, why wouldn’t you trust that highly specialized instinct? Consider it a form of communication between you and your best pal. Rely on your dog to tell you what’s in it and whether or not it is suitable for him or her to eat. Trust him as much as he trusts you!

Pack10 Replaces Commercial Ground Beef with USDA Certified Organic Ground Beef!

In our commitment to provide Chemical-Free meals & snacks for dogs & cats, beginning April 1, 2016, Pack10 has replaced the Commercial Ground Beef K-9 meals with USDA Certified Organic Ground Beef K-9 meals for the same price as the commercial product (without the hormones, antibiotics, or chemicals). Yippee!!!

Supplements for your pet – and Pack10’s philosophy regarding supplements

The supplement industry is unregulated, for both man and man’s best friend.  Almost all supplements come from China!

Within the body, the kidneys are responsible for producing hormones and vitamins. They are critically important to maintaining fluid balance for magnesium, sodium, potassium, phosphorus, calcium, and bicarbonate. The liver detoxifies the body and must extract the needed and unwanted substances in all fluids and foods. It produces bile and stores and assimilates fat-soluble vitamins.

At Pack10 we use top-quality ingredients, so that your pet can benefit from the natural nutrition provided in the food and allow the liver and kidneys to produce the natural & necessary vitamins, & hormones without becoming toxic from artificial and synthetic supplements.

Added Vitamins a “no-no” by Pack10 standards!  Here’s more on why:

Many nutritionists are against chemically synthesized vitamins and for good reasons. A natural, whole food vitamin is different from a chemically synthesized vitamin and these differences will affect how the synthetic vitamin is absorbed and utilized by the body.

The vitamin C complex in whole foods contains over eight components whereas synthetic vitamin C has only one ingredient: ascorbic acid. Vitamin E may be d-alpha or dl-alpha. Only one is found in nature, the other is the mirror image. Synthetic alpha- tocopherols, besides differing chemically in structure, vary in absorption, metabolism, and bioactivity. Ron Carsten DVM MS states (The Benefits of Whole Food Nutrition in Veterinary Medicine,Whole Food Nutrition Journal): “Synthetic vitamins and other substances are added (to kibble) in an effort to compensate for this nutrient loss. However, these additives create ongoing metabolic stresses that, coupled with the limited ingredient selection and processing of foods, leads to situations in which cellular nutritional status can be compromised, causing tissue malnutrition.” Synthetic vitamins may even be harmful.
Certainly excesses can be harmful.

Important study on commercially processed pet food. Watch out for this fungus!



A few months back, The Truth About Pet Food’s Susan Thixton initiated a consumer funded pet food evaluation. The test results are now in and they might surprise you (although they didn’t surprise us here at DNM).

The Pet Food Test analyzed twelve pet food products (six cat foods and six dog foods). Testing was performed through INTI Services, which shipped the products to laboratories for evaluation.

Why Mycotoxins Are A Threat

Mycotoxins were first discovered in 1962 in England, when a ground peanut meal killed approximately 100,000 turkeys.

Mycotoxins are derived from the Aspergillus species of fungus and can cause a wide array of health issues, especially aflatoxin (which is one of the most potent causes of liver cancer).

 Aflatoxins primarily affect the liver and dogs who eat 0.5 to 1 mg aflatoxin/kg body weight can die within days. Smaller amounts of aflatoxins, like those found in most pet food samples, can cause sub-acute symptoms including weight loss, lethargy, jaundice and even death.

Aflatoxins are also carcinogenic. They bind with DNA and cause cell mutations. Newberne and Wogan (1968) were able to produce malignant tumors in rats with less than 1 mg of aflatoxin per kg of feed.

Aflatoxins are very stable and even the high temperature processing involved in kibble manufacturing won’t destroy them, leaving little protection for any dog eating that food.

Harmful Mycotoxins Found In Pet Foods

The Pet Food Test analyzed eight pet foods for 37 different mycotoxins.

Every food tested contained mycotoxins. Here are the results:

  • Four of the foods were low risk
  • Two foods were medium risk
  • Two foods were high risk

This certainly isn’t news to the pet industry …

In 2013, the Consumer Council of Hong Kong published the results of testing performed on nearly 40 popular pet foods.

Testing in the US shows that apart from the recalls from high levels of aflatoxins, nearly every pet food on the market contains aflatoxins or other mold-related mycotoxins. In 2012, animal health and nutrition company Alltech analyzed 965 animal feed samples and found 98% of them were contaminated with one or more mycotoxins, while 93% contained two or more mycotoxins.

On top of the existing risk, there is further potential for mold spores to contaminate kibble during storage, especially if it is exposed to a moist environment. This can also happen in your home if your kibble is stored in a moist basement or an open container.

Guaranteed Analysis

The American Association of Feed Control Officials (AAFCO) establishes minimum nutritional requirements in pet foods.

The Pet Food Test also analyzed the guaranteed analysis/mineral content of 12 foods. Results found that 3 of the 12 tested foods were over the AAFCO maximum requirement of 2.5% (Hill’s Prescription Diet C/D Urinary Tract Health Canned Dog Food was at a whopping 7.72%).

Two dog foods were also found to contain excessive phosphorus.

Bacteria Found In Pet Foods

The Pet Food Test analyzed 12 pet foods for bacterial contamination. Some of the bacteria found in their testing are antibiotic resistant and listed as serious human health concerns by the Food and Drug Administration (FDA) and Centers for Disease Control (CDC).

Results showed:

  • Nine of the foods contained one or more antibiotic resistant bacteria
  • Nine of the foods contained one or more bacteria linked to human illness and death

Pet food manufacturing clearly needs better policing. Hopefully more of this type of research will prompt AAFCO or the FDA to be more stringent about pet food testing.

But Trevor Smith, a mycotoxin researcher at the University of Guelph, warns “A shift in pet food ingredients is on. Instead of worrying about bacteria spoilage or disease contamination, like we have in the past, we now have to focus on removing mycotoxins.”

Feeding fresh, whole foods remains the best way to protect your pet from cancer and other diseases that processed pet foods can cause.

Get the full results from The Pet Food Test here.

Thank you for a fabulous 2014 & what’s ahead in 2015

We want to say THANK YOU in a BIG way to our fabulous customers for an exciting and successful Pack10 Natural launch year in 2014. We look forward to exciting new growth opportunities, and new product launches in 2015! Our mission is always to provide the best option in fresh nutrition for cats & dogs! We are not and will not ever become a “processed-foods” company. Your pets nutrition is safe with us!
Successes in 2014 include:
* Officially launching our company and company website in August with 11 types of canine protein meals, 4 varieties of dog treats, 11 varieties of medicine ball, our ever popular bEGGin’ breakfast egg meal, and 4 all-organic protein meals for cats.
* Making all of our dog-treat recipes gluten free after discovering that so many of our dog customers are gluten intolerant.
* Creating our fourth insanely delicious treat called Chicken-Chunk Pumpkin treats – gluten free, of course! Your canine probably LOVES pumpkin as much as we think they do!  AND, pumpkin is packed full of great nutrition!
* Product shipments to: Indiana, Washington, Pennsylvania, Florida.
* 90% customer retention rate! 🙂

Exciting endeavors for us in 2015:
* Provide an automatic “reorder” module through our website.
* Beginning in just a few days (January), we will be making the following nutrition changes: 20% increase in protein to our canine meal recipes. Adding crushed egg shells to canine meals and treats for an additional source of natural calcium. Calcium is a huge component of canine nutrition. Changing the use of olive oil in our cat & dog recipes to safflower oil because it offers greater health benefits and better nutrition for dogs and cats.
* Launching a catnip laced cat treat. 🙂 fun! fun!
* Opening a retail establishment – Boulder, Colorado.

Ongoing… we are always listening to our customers, and helping them solve some of the nutritional challenges their pets face. Please continue asking questions and providing feedback! We are also on the look out for a more environmentally friendly packaging solution.

Thanks again and happy New Year!

Water guzzling & the dehydration diet

Occasionally we pet sit for friends. Our most recent guest was a dog who is currently fed kibble. We now call it the “dehydration diet.” It has been a while since we’ve experienced a dog on dehydrated kibble as their primary food source. I was amazed at how much water a dog has to drink on this type of food (kibble alone), and how uncomfortable it must be to be this thirsty every day!

Being an avid fitness person, I cannot ever imagine becoming this dehydrated from food, guzzling water to recover, and then doing it all over again, then exercising or competing on top of it. This dog is a working class dog, who also competes in agility. I cannot help but think how much better he would do in competition if he felt hydrated, or at least “not” thirsty all the time.
For those of you feeding kibble and dealing with guzzlers, consider providing at least 1/2 of their meals as hydrated, moist meals. Adding water to dehydrated kibble typically doesn’t work because kibble is coated with a flavoring that washes off or is diluted when water is applied, making it less desirable for the animal to eat.

In any case, guzzlers face bathroom challenges – particularly if they are required to hold it 8 – 9 hours a day. Being devoted to you, they will not drink, knowing the consequences, leaving them that much more dehydrated. Or worse, they drink because they have to, and then cannot hold it.

This also applies to cats. Cats require a considerable amount of water if provided with only a dehydrated food source.

In terms of survivability, water is the single most important nutrient for the body!


Look to avoid these proteins if you have a food-allergy sensitive pet.

Pet food allergies comprise just 10% of what pets are allergic to.  Look to avoid these proteins if you have a food-allergy sensitive pet:

  • Beef
  • Dairy
  • Chicken
  • Lamb
  • Fish
  • Corn
  • Wheat
  • Soy
  • Yeast

Yes, it is the protein component of wheat, corn, soy, yeast and dairy that can cause the allergy.  Most people don’t know that wheat, rye, barley, yeast, soy, dairy contain proteins that can cause these allergies.